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Jonathan Ferrey/Getty Images
Power 100 rank: 23
Sport: NFL/Tennessee Titans—RB
Most recent notable achievement: 2009 NFL Offensive Player of the Year
Earnings: $4.5 million
Key sponsors: None
Why he's on the list: Johnson broke the NFL record for most yards from scrimmage in a single season in 2009, but he does not appear close to moving from sports into business. His tough image, dreadlocks, and gold teeth figure to scare away potential partners until he puts up a few more good years.