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Jed Jacobsohn/Getty Images
Power 100 rank: 24
Sport: NFL/New England Patriots—WR
Most recent notable achievement: 2009 Pro Bowl selection
Earnings: $7 million
Key sponsors: None
Why he's on the list: Although his athletic ability is unmatched and he suits up for one of the NFL's dominant franchises, Moss frustrates fans and scares away partners with his reputation for slacking off on some plays.