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Andrew D. Bernstein/NBAE via Getty Images
Power 100 rank: 31
Sport: NBA/Oklahoma City Thunder—F
Most recent notable achievement: 2008 Rookie of the Year
Earnings: $11.8 million
Key sponsors: Nike, Upper Deck
Why he's on the list: Even playing home games in Oklahoma City hasn't managed to curtail Durant's rise to power. At 21, he's already one of the league's most prolific scorers, plays on an improving team, and has starred in several Nike spots.