David Beckham

DAMIEN MEYER/AFP/Getty Images

David Beckham

Power 100 rank: 35
Sport: MLS/Los Angeles Galaxy/Milan—MF
Age: 34
Most recent notable achievement: 2008, inducted into the English Football Hall of Fame
Earnings: $23 million
Key sponsors: Adidas, Armani, Motorola

Why he's on the list: His superstardom dates back to the 1990s, and while his production on the pitch has dipped ever so slightly, Beckham is no longer just a sports star. Many of his biggest fans may never have seen him suit up for a 90-minute match.