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Fernando Medina/NBAE via Getty Images
Power 100 rank: 36
Sport: NBA/Orlando Magic—C
Most recent notable achievement: 2009 NBA Defensive Player of the Year
Earnings: $27.1 million
Key sponsors: Adidas, T-Mobile, McDonald's
Why he's on the list: Despite the difficulty many 7-footers have transcending sports to get into the business world, Howard followed in Shaq's footsteps and showed off his sense of humor and bright smile to lure corporate partners.