Sidney Crosby

Jim McIsaac/Getty Images

Sidney Crosby

Power 100 rank: 39
Sport: NHL/Pittsburgh Penguins—C
Age: 22
Most recent notable achievement: Youngest captain to win Stanley Cup
Earnings: $13 million
Key sponsors: Reebok, Gatorade

Why he's on the list: Though Alex Ovechkin gets the SportsCenter shoutouts, Crosby is the proven winner with two Stanley Cup final appearances to his name. Moreover, Crosby signed a rich endorsement deal with Reebok that has plastered his face on league apparel throughout the country.