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Noah Graham/NBAE via Getty Images
Power 100 rank: 44
Sport: NBA/New Orleans Hornets—G
Most recent notable achievement: 2009 All-NBA Second Team
Earnings: $14.5 million
Key sponsors: Nike, Right Guard, Vitamin Water
Why he's on the list: Paul's flashy ball-handling and superior vision have pundits calling him the league's best point guard. Moreover, Nike selected him as one of the successors to its leading image-maker, Michael Jordan.