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Stuart Franklin/Getty Images
Power 100 rank: 50
Sport: PGA Golf
Most recent notable achievement: 7th on 2009 PGA Tour Money List
Earnings: $15 million
Key sponsors: SunGard, Electronic Arts, Johnnie Walker
Why he's on the list: Furyk's consistency—he finished 2009 in the PGA top 10 for the fourth time in five years—has allowed him, slowly but steadily, to build a slew of lucrative endorsement contracts over the years.