Shaun White

Jed Jacobsohn/Getty Images

Shaun White

Power 100 rank: 51
Sports: Snowboarding, Skateboarding
Age: 23
Most recent notable achievement: 2 Gold Medals at the 2009 Winter X Games
Earnings: NA
Key sponsors: HP, Burton, Red Bull

Why he's on the list: Having dropped the "Flying Tomato" moniker, White has picked up the ability to carve his place in the national consciousness despite competing in a niche sport. White will have his chance at the spotlight again in next month's Vancouver Olympic Games.