Bill Wippert/NHLI via Getty Images

Ilya Kovalchuk

Power 100 rank: 53
Sport: NHL/Atlanta Thrashers—F
Age: 26
Most recent notable achievement: 2010 Russian Olympic Hockey Team
Earnings: $8 million
Key sponsors: AirTran Airways

Why he's on the list: Atlanta is far from a hockey town, but Kovalchuk has emerged as a marketable commodity thanks to his exhilarating style of play. Look for his star power to explode this summer when his contract ends and he likely flees Atlanta for greener, and richer, pastures.

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