Steve Nash

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Steve Nash

Power 100 rank: 55
Sport: NBA/Phoenix Suns—G
Age: 35
Most recent notable achievement: 2008 NBA All-Star
Earnings: $18.1 million
Key sponsors: Nike, Vitamin Water

Why he's on the list: One of the best assist men in the NBA, Nash dished out to the environment in 2009, spearheading the league's green movement and partnering with Nike's "Trash Talk" line of sneakers. (They're composed entirely of recyclable materials.)