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Power 100 rank: 57
Sport: MLB/Tampa Bay Rays—3B
Most recent notable achievement: 2009 American League Gold Glove
Key sponsors: Wilson
Why he's on the list: Longoria is one of just two male athletes on the list not to bring in at least seven figures (he can thank the MLB pay scale for that), yet many consider the second-year pro to be the best at his position—topping even fellow power athletes A-Rod and David Wright. Combined with his marketable face, that should spell big bucks down the road.