Paul Pierce

Brian Babineau/NBAE via Getty Images

Paul Pierce

Power 100 rank: 59
Sport: NBA/Boston Celtics—F
Age: 32
Most recent notable achievement: 2009 All-NBA Second Team
Earnings: $21.3 million
Key sponsors: Nike, Spalding, Powerade

Why he's on the list: Long underrated, Pierce reminded the nation just how talented he was when all eyes were directed to Boston following 2008's blockbuster trades. In 2009, Pierce remained the de facto leader of the NBA's star-studded team and most storied franchise.