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Doug Pensinger/Getty Images
Power 100 rank: 60
Sport: NBA/Denver Nuggets—F
Most recent notable achievement: 2008 Olympic gold medal
Earnings: $23.8 million
Key sponsors: Nike, TAG Body Spray
Why he's on the list: For years, Melo's talent was exceeded solely by his immaturity, but in 2009 he shed his childish demeanor and his cornrow hairstyle to adopt an "all business" attitude. Expect opponents and corporate America to take notice.