Apolo Anton Ohno

EMMANUEL DUNAND/AFP/Getty Images

Apolo Anton Ohno

Power 100 rank: 64
Sport: Speed skater
Age: 27
Most recent notable achievement: 2009 World Championships gold medal
Earnings: NA
Key sponsors: Vick's, Coca-Cola, Alaska Airlines

Why he's on the list: Even with his 10 national titles, Ohno managed to escape the wilderness of speed skating and become a recognizable athlete only with his 2007 appearance on Dancing with the Stars. In the time since, the American skater continued to win, and the sponsorships continued to arrive.