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Power 100 rank: 66
Sport: NBA/Boston Celtics—G
Most recent notable achievement: 2009 NBA All-Star
Earnings: $20.5 million
Key sponsors: Nike
Why he's on the list: On the court, Allen is known for his textbook jump shot; off it, he was among the first basketball players to join Michael at the Jordan brand and is remembered as Jesus Shuttlesworth, the character he played in Spike Lee's He Got Game.