Vince Carter

Fernando Medina/NBAE via Getty Images

Vince Carter

Power 100 rank: 74
Sport: NBA/Orlando Magic—G
Age: 32 (January 26, 1977)
Most recent notable achievement: Averaged 20.3 points per game in 2009
Earnings: $21.3 million
Key sponsors: Nike, Gatorade, Steiner Sports

Why he's on the list: The freakish athleticism that attracted sponsors (and led Shaq to dub him "half-man, half-amazing" early in his career) has abandoned Carter, but he remains one of the league's most prolific scorers and occasionally slips in a highlight-reel jam.