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Fernando Medina/NBAE via Getty Images
Power 100 rank: 74
Sport: NBA/Orlando Magic—G
Age: 32 (January 26, 1977)
Most recent notable achievement: Averaged 20.3 points per game in 2009
Earnings: $21.3 million
Key sponsors: Nike, Gatorade, Steiner Sports
Why he's on the list: The freakish athleticism that attracted sponsors (and led Shaq to dub him "half-man, half-amazing" early in his career) has abandoned Carter, but he remains one of the league's most prolific scorers and occasionally slips in a highlight-reel jam.