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Brian Babineau/NBAE via Getty Images
Power 100 rank: 83
Sport: NBA/Chicago Bulls—G
Most recent notable achievement: 2009 NBA Rookie of the Year
Earnings: $6.1 million
Key sponsors: Adidas, Wilson, 2K Sports
Why he's on the list: The first pick in the 2008 NBA draft led the Bulls to the playoffs in his first year and is already considered one of the most exciting players in the league.