Allen Iverson

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Allen Iverson

Power 100 rank: 87
Sport: NBA/Philadelphia 76ers—G
Age: 34
Most recent notable achievement: 2009 NBA All-Star
Earnings: $8 million
Key sponsors: Reebok, Vitamin Water

Why he's on the list: Although the Answer is past his prime, he'll likely continue to undress defenders with his quickness and ball-handling skills until the day he retires. That will validate the lifetime contract Reebok signed AI to in his heyday.