RAZR

Chris Rank/Bloomberg News

RAZR

With its thin, sleek look, Motorola's (MOT) RAZR was designed as a fashion statement. It was wildly popular, selling 12.5 million units within a year of its introduction, but Motorola failed to follow the RAZR with another hit and lost out on the rise of smartphones.

Introduced: July 27, 2004
Immediate stock impact: Motorola shares soared 51% in the first 12 months.
Long-term performance: The stock now trades 48% below its price when the RAZR was unveiled.