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A man with a multistranded career path, Greenberg, 61, made his name in motion graphics, working on the effects and imagery in such classic films as Alien, Predator, and Seven. Despite the Hollywood halo, he has arguably made the greatest impact in his most recent incarnation, as the head of R/GA, a digital advertising and marketing agency in New York. With satellite offices in London and San Francisco (and two bureaus set to open in Singapore and São Paulo,) R/GA is noteworthy for bringing innovation to digital design for such clients as Nike (NKE), HP (HPQ), and Wal-Mart Stores (WMT).