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Dean of the Rotman School of Management at the University of Toronto since 1998, Martin, 53, is a keen proponent of the discipline of design thinking, or as he describes it, "integrative thinking." A prolific author, Martin has one foot in business and the other in design and acts as an eloquent and forceful liaison between the two disciplines. (Martin's 13 years with Monitor, a strategy consulting firm in Cambridge, Mass., probably prepared him for this arbitration role.) A director at Thomson Reuters and Research in Motion (RIMM), he was recently to be found calling for a radical rethinking of the MBA program, making the case that unleashing class after class of "jargon-spewing economic vandals" is perhaps a less than smart strategy.