Dieter Rams

Dieter Rams

German industrial designer Rams, 77, trained as an architect before joining consumer electronics company Braun in 1955. He spent the next 40 years creating products that demonstrated his pared-down sense of elegance and sophistication. In the 1980s he became concerned that the business of design had devolved to mean the incessant production of useless objects, and he wrote a manifesto of 10 principles of good design that have been just about as influential as his products. Currently the subject of a retrospective at the Design Museum in London, Rams may have slowed down in recent years, but his influence should never be underestimated.