Ivan Chermayeff and Tom Geismar

Chermayeff & Geismar

Ivan Chermayeff and Tom Geismar

Think of the world's most iconic brands and you'll probably come up quickly with some that had a little help from Ivan Chermayeff, 77, and Tom Geismar, 78. The pair has been helping to create the branded landscape since 1957, when they founded their Manhattan-based design and branding agency, Chermayeff & Geismar. From the Mobil logo to the much-loved identity design for Pan Am airlines, their work helped to cement and solidify the image and reputation of many a company in the public mind's eye. Even more impressive: They're still going strong, working with clients such as Armani Exchange and the Library of Congress.