Shani Davis

Power 100 rank: NA
Sport: Speedskating
Age: 27
Most recent notable achievements: Vancouver Olympics: Gold- 1,000m, Silver- 1,500m
Earnings: NA
Key sponsors: Nike, Actemium, BKB.NL

Could he make it on the Power 100 next year? Compared with his U.S. Speedskating counterpart Apolo Anton Ohno, Davis is more reserved when it comes to endorsement deals. Because Davis opts out of U.S. Speedskating's "athlete's agreement," he has more leeway when seeking sponsors. We'll see if he takes advantage of that right after winning Olympic gold and silver in Vancouver.