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OLIVIER MORIN/AFP/Getty Images
Power 100 rank: NA
Sport: Alpine skiing
Most recent notable achievements: Vancouver Olympics: Gold- Downhill, Bronze- Super-G
Earnings: $3 million
Key sponsors: Procter & Gamble, Red Bull, Rolex, Under Armour
Could she make it on the Power 100 next year? Few athletes have received more NBC face time during these Olympics than Vonn has. Through four events, America's preeminent Alpine skier has picked up two medals, including gold in the women's downhill. Vonn shouldn't have a problem cracking the 2011 Power 100 list, but will have to ride her endorsement momentum to stay on long-term.