MarketRiders

Aims to: Refocus users on careful asset allocation as a source of returns instead of a fund manager’s stock-picking skills; suggest appropriately diversified portfolios of ETFs that can save investors thousands of dollars in fees over their investing lifetime.

What’s cool: New mutual fund fee calculator that shows you how much more money you can save over a lifetime just by avoiding actively managed mutual funds and their hidden fees.

Needs improvement: The site could offer more active allocation alerts during periods of elevated market volatility—by suggesting changes in investors' portfolio allocations, for example.

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