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Aims to: Help women organize their financial lives, fully understand financial products and concepts in plain English, and give them practical steps to help them reach their financial goals.
What’s cool: The ability to create a personalized action plan for whatever stage of life a user is in, as well as fun and informative daily reminders that motivate users to stay on track toward achieving their goals.
Needs improvement: The site could use an account aggregator that lets a user see all her financial information in one place.