ReputationDefender, Inc.
Image Control
ReputationDefender
Redwood City, Calif.
Online reputation management
Founder and CEO: Michael Fertik
ReputationDefender specializes in helping consumers and businesses shape how they are seen online. It sells different security products on a monthly subscription basis that let consumers and businesses monitor information about themselves across the Web, bury undesirable information, and promote vetted content to the top of research results. The company's technology is based on innovations in the fields of recursive search, semantic and sentiment analysis, language-agnostic processing, and data schemata for global flows of personally identifiable information.
