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Dave Kaup Photography
What it does: Monitors customer feedback online
Founders: Justin Graves, 25, and Adam Coomes, 25
Based: Kansas City, Mo.
Justin Graves and Adam Coomes were running a game technology company, Invented Existence, in 2004 when they got a side offer from an ad agency to build a tool that could monitor online discussions about businesses. That job led them to create software to monitor and analyze customer conversations and comments on message boards and social networks such as Facebook. The pair used $50,000 of their own money to launch Infegy in 2006. Since then, the Kansas City (Mo.)-based company has expanded to 25 employees and a second office in Birmingham, U.K. Now more than 50 clients, including advertising agency Crispin Porter + Bogusky and Viacom (VIA), use Infegy for its database of more than 6 billion individual Tweets, blog posts, and customer comments. In 2009, Graves says, the company had over $350,000 in revenue and became profitable. He expects between $1.5 million and $2 million in revenue in 2010. —LH