LifeServe Innovations

LifeServe Innovations

What it does: Develops medical devices
Founders: Zach Bloom, 23, and Rick Arlow, 22
Website: lifeserveinnovations.com
Based: Bethlehem, Pa., and Cleveland

Zach Bloom and Rick Arlow were life science students at Lehigh University in Bethlehem, Pa., when they began to develop a new way to open patients' airways in emergency situations such as might occur in combat zones. The device is intended to help emergency medical providers with minimal training to deliver oxygen to patients with results similar to those a hospital surgeon might obtain. "Our initial idea came out of the fact that Rick was a paramedic; he understood the needs of emergency medicine," says Bloom, who graduated in 2009 with a masters in health and biomedical economics. Arlow is now a second-year medical student at Case Western Reserve University. Their device, based on the design of a viper's fang, is intended to open airways via minimally invasive procedures that can be performed in 60 seconds or less, compared to 10 to 15 minutes for a comparably effective surgical procedure. It's now in pre-clinical testing on models, cadavers, and animals. The pair raised $100,000 in grants and prizes from business plan competitions and is applying for funding from the National Institutes of Health and the Defense Dept. —JT