What it does: Sells one-piece pajamas for adults
Founders: Tyler Galganski, 25, and Dave Hibler, 25
Based: Brookfield, Wisc.
When Tyler Galganski ordered himself a pair of one-piece pajamas in early 2009, he was disappointed with the quality. He and his best childhood friend Dave Hibler thought they could make a better product. They started their company, Forever Lazy, when the Snuggie was the latest fad and they spotted an opportunity to sell comfortable sleepwear for adults. The pair left their jobs—Galganski was a business analyst at Kohl's (KSS) and Hibler managed a General Nutrition Center in Chicago—and launched Forever Lazy, initially with a small run of 600 pajamas made by a garment industry veteran in San Francisco. The pajamas were a hit as a novelty item. By January they were on the Today Show and In Touch Weekly—publicity that caught the pair off-guard and short of inventory just after the Christmas season. While they anticipated most of the interest would come from college students, the product has also been adopted by elderly customers, hospital patients, and campers looking for comfortable sleepwear. Galganski and Hibler moved production from San Francisco to China this year to manufacture larger runs; the pajamas now retail from $45 to $50. The pair say they sold $36,000 worth in four months of operating in 2009 and they project $496,000 for 2010. —JT