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Courtesy of Hellmann's
Total sales: $401,204,800*
Total sales: 114,503,900
Avg. price: $3.50
Founded in 1905 by German immigrant Richard Hellmann, the company was acquired in 1932 by Best Foods, a California mayonnaise maker. Rather than combine the brands, Best Foods divided the country, selling its mayo west of the Rockies and Hellmann’s to the east. In June 2000, Best Foods was acquired by Unilever, the Anglo-Dutch food and personal care products giant. As of the 52 weeks ended September 5, 2010, Hellmann’s accounted for 31.8 percent of the nearly $1.3 billion U.S. mayonnaise market.
*Total U.S.—F/D/Mx (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart)). Private label brands not included.
Source for all slides: Infoscan Reviews, SymphonyIRI Group.