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The novelty items are hot for retailers large and small
Courtesy of ConAgra Foods
Total sales: $20,123,860
Total sales: 13,042,750
Avg. price: $2.28
Introduced in 1862 in New York City by Charles Gulden, his spicy brown mustard was for years the most popular non-yellow mustard in the U.S. It was acquired in 2000 by Omaha agricultural powerhouse ConAgra. Today Gulden’s accounts for 5.9 percent of the $335 million U.S. mustard market.