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Courtesy of Reckitt Benckiser
Total sales: $88,099,770
Total sales: 50,975,970
Avg. price: $1.73
What Velveeta is to camembert, so is French’s classic to mustard—but that hasn’t stopped generations of American from happily wolfing it down with their hot dogs or bologna sandwiches. Brothers George and Francis French introduced the mustard in 1904 at the St. Louis World’s Fair. Their company was acquired in 1926 by J&J Colman, a British mustard maker. Colman merged with Reckitt & Sons in 1938, and in 2000 that company merged with Benckiser to form Reckitt Benckiser. (What are the odds that an all-American mustard company would be called French’s and be owned by a British company?) Today, the best-selling French’s classic accounts for 26 percent of the $335 million U.S. mustard market